The PriceMaster

I’ll never look at a garage sale the same again. The PriceMaster never negotiates.

Chris LaSalle shared this one with my colleague Rob Kelly. He found it through Austin Kleon’s Substack (and Austin does a way more thorough job than I can here so go check him out!).

Full Video of “The PriceMaster”

You can watch the full 32-minute film free on YouTube here:

You Can’t Make This Sh!t Up

• He asks $40,000 for a pair of nunchucks sitting on a folding table in a suburban Texas yard sale.
• He demands $9,000 for a mini TV that looks like it came from a 1993 dorm room.
• Aggressive Texas garage sale pros try to haggle him down like it’s a blood sport. He refuses to budge an inch.
• He screams “MAKE ME AN OFFER!” into a microphone over grating Japanese music…and then rejects every offer.
• After hours of chaos and negotiation theater, he sells absolutely nothing.

Watch “The PriceMaster”

You can watch “The PriceMaster” on YouTube for free.

Ratings:

• My Rating: 95/100
• IMDB Rating: 8/10
• Rotten Tomatoes Ratings: not yet rated

Director’s Note: “The PriceMaster” was directed by Rick Perry and Wes Martin. Perry, a Denton-based performance artist, clearly enjoys poking at markets, money, and ego. The film feels raw on purpose. It’s not polished, and that’s exactly why it works.

Release Date: February 10, 2001 (original performance); Viral resurgence in 2022

My Review of “The PriceMaster”

The Setup

A normal yard sale. Folding tables. Random junk.

Then a man in a gold mask stands on a small stage and demands luxury-level prices for trash. He will not negotiate. He dares you to try.

More Highlights from the Doc

• The film runs 32 minutes. It was directed by Rick Perry and Wes Martin. It captures the entire performance in real time.
• Perry stays in character the whole time. He struts around the lawn doing bow-legged dances like a low-budget pro wrestler. He treats broken junk like museum artifacts.
• The mic echo and bizarre soundtrack give it a hypnotic, public-access-TV-from-another-dimension vibe. It feels like performance art, social experiment, and prank all rolled into one.
• The shoppers are the real co-stars. You can see their confusion turn into irritation. Some try logic. Some try charm. Some get offended. None win.

Two decades later, the clip blew up online in 2022. Twitter and YouTube couldn’t look away. It currently holds a 7.9/10 rating on IMDb.

Lesser-Known Details from the Doc

• This happened in 2001—long before viral marketing or TikTok culture.
• The failure to sell anything was intentional. The stunt works as satire of value, negotiation, and American garage sale culture.
• The setting—Denton, Texas—adds to the tension. This wasn’t staged in an art gallery. It was a suburban driveway.

Wrap Up:

“The PriceMaster” is 32 minutes of pure absurdist joy. If you like performance art, social experiments, or watching capitalism get gently roasted in a driveway, watch this immediately. And, we listed it as #6 in The 30+ Funniest Documentaries (Ranked with 2026 Update).

Thanks for reading!
Heather Fenty, Guest Writer, Daily Doc