May It Last: A Portrait of the Avett Brothers

Rock meets Roots…

Ever wonder what makes a band tick? “May It Last” unveils the curtain on the Avett Brothers.

Scott and Seth Avett are your guides. 

 Filmed over two years, it captures highs, lows including recording with famed producer Rick Rubin and the Avett’s tours.

Where to Watch the “May It Last” Documentary

You can wath May it Last at 


  • Genre: Music
  • Released: 2017
  • Director: Judd Apatow, Michael Bonfiglio
  • Length: 104 minutes
  • IMDB Score: 8.3
  • Rotten Tomatoes: Critics 89%, Audience 98%

My Favorite Parts (Includes Spoiler Alerts!)

  • Ric Rubin: “In the first 30 seconds of meeting them, I knew they were people I wanted to work with. And it seemed like being around them would make life better.”
  • Scott was obsessed with the possibility that Seth would be kidnapped.
    Growing up, the brothers rebelled against country music— they liked Hall and Oats, Prince, and Duran Duran.
  • Seth meets Doc Watson when he’s 14 and it opens up a new door.
    Seth Avett is married to Jennifer Carpenter, the actress who starred in the TV series Dexter.
  • In 2008, the Avett Brothers signed with super-producer Rick Rubin as they started recording in Shangri-la.
  • A rare disharmony… The Avetts perform a deeply beautiful song called “No Hard Feelings” and they have a hard time accepting the “congratulations” and “that’s a homerun” from those in the studio. Rick Rubin says “what’s next?” and the Avetts need to walk outside to vent.
  • Recording the song “No Hard Feelings”
  • Exploring their North Carolina hometown
  • Touching moments with their dad, Jim Avett
  • Behind-the-scenes of their epic shows
  • Their reaction to Grammy loss, and rebound

Thanks for reading!

-Rob Kelly